Discover the Enchanting Town of Hoi An: A Cultural Gem of Vietnam
With its iconic golden facades, charming lantern-lit streets, and timeless architecture, Hoi An is a destination that captures the heart of every traveler. Often called Vietnam’s “yellow town,” this beautifully preserved heritage site offers not just scenic streets, but a deep dive into a rich and colorful history. Declared a UNESCO World Heritage Site in 1999, Hoi An was named Asia’s Leading Cultural City Destination in 2021 — a testament to its allure.
A Journey Through Time
Historical records and archaeological findings show that Hoi An has been a trading center since the 2nd century BC. Flourishing under the Cham Kingdom between the 7th and 10th centuries, it attracted merchants from Persia, Arabia, and later Europe via the Maritime Silk Road. From the 15th to 19th century, this small town stood at the crossroads of global trade and cultural exchange.
Today, Hoi An’s Old Town remains a living museum. Strolling through its pedestrian-friendly streets, you’ll spot architectural influences from Japan, China, and France — a legacy of centuries of multicultural interaction. Boutique shops, art galleries, and tailor-made clothing stores now line the same streets that once welcomed ancient traders.
Top Things to Do in Hoi An
1. Experience the magic of Hoi An aglow with lanterns during the monthly Full Moon Festival.
Every lunar month, on the 14th night, Hoi An transforms into a glowing haven. Streets go dark, and thousands of colorful lanterns flicker along the riverbanks. Locals and visitors release candle-lit lanterns into the water for good fortune, creating a magical, serene atmosphere. For an unforgettable experience, join the celebrations during the Lunar New Year.
2. Cruise the River by Boat
Hop aboard a traditional wooden sampan or try the unique circular bamboo basket boats. Early risers can tour the bustling fish markets at dawn, while evening cruises offer stunning sunset views across the Thu Bon River. Drifting along the river offers a peaceful and refreshing view of the town’s beauty.
3. Wander the Ancient Town
Take your time exploring Hoi An’s well-preserved streets, where 844 buildings are officially recognized as part of the UNESCO World Heritage. The original street plan remains intact, and the fusion of East-West architectural styles is breathtaking. Don’t forget to stop for a Vietnamese iced coffee or explore a local art gallery.
4. Shop for Tailor-Made Clothes
Hoi An is world-renowned for its tailoring. Visit the vibrant cloth market or drop by one of the many local tailors who can craft custom garments in just a few days. Silk remains a popular choice, and the nearby Hoi An Silk Village is a must for textile lovers.
5. Step back in time as you walk across the iconic Japanese Bridge, a symbol of Hoi An’s cultural fusion.
Built in the 16th century to link the Japanese and Chinese communities, this iconic bridge symbolizes Hoi An’s multicultural past. It’s even featured on Vietnam’s 20,000 VND banknote. With an Old Town Ticket, visitors can access the small temple within the bridge.
6. Visit Cultural Museums
Delve deeper into Hoi An’s history with a stop at its local museums. Highlights include the Museum of Folklore, Museum of Trade Ceramics, and the Tan Ky House — a perfectly preserved 18th-century merchant home. Each offers insight into the town’s development and cultural heritage.
7. Relax at the Beach
Just a short ride from the Old Town, Hoi An’s beaches offer the perfect coastal escape. An Bang Beach is known for its lively atmosphere, while Hidden Beach offers peace and privacy. Sunbathe, enjoy water sports, or unwind at a beachside café.
8.Escape to the Cham Islands for a quick retreat filled with natural charm and ocean adventures.
Located 15km off the coast, the Cham Islands are a designated UNESCO Biosphere Reserve. Whether you’re snorkeling, diving, or simply relaxing on the beach, the islands offer a peaceful contrast to the mainland. For a more immersive experience, consider an overnight stay in one of the fishing villages.
Plan Your Trip to Hoi An
Hoi An’s charm lies in its seamless blend of history, culture, and modern comfort. Whether you’re seeking spiritual festivals, custom fashion, or tranquil beach days, this town delivers memorable experiences. Book your stay, and let the golden glow of Hoi An guide your journey through time.